Articles
Playbooks, product notes, and honest perspective
Deep dives from the Locket team on AI marketing, brand voice, retention, and how modern brands are building a smarter growth stack.
Featured article
Sophei AI
Featured · ProductJun 14, 2026 · 6 min read · The Locket Team
Meet Sophei: the AI that thinks like your marketing team
Sophei is not a chatbot. She's a full marketing intelligence layer: reading signals, learning your voice, and shipping the next best action every day.
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Signals
PerspectiveJun 2, 2026 · 5 min read
Signals vs. segments: why intent beats a filter every time
Segments describe who someone was. Signals describe what they're about to do. Here's why that difference is everything.
Read articlePlaybook
PlaybookMay 21, 2026 · 8 min read
The 24-hour brand setup: from Klaviyo connect to first send
A step-by-step playbook to go from a fresh Locket workspace to a live, AI-generated campaign in under a day.
Read articleVoice
PerspectiveMay 10, 2026 · 4 min read
Brand voice is the hardest problem in AI marketing
Anyone can generate copy. Making it sound like your brand (every time, at scale) is the real bar.
Read articleRetention
GuideApr 28, 2026 · 7 min read
Reactivation flows that actually work in 2026
Sending 'we miss you' every 90 days is a tax on your list. Here's what a signal-driven reactivation flow looks like instead.
Read articleStorefronts
ProductApr 14, 2026 · 6 min read
Storefronts are the new landing page
Landing pages target campaigns. Storefronts target humans. Here's how personalized storefronts change conversion.
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