Playbook

The 24-hour brand setup: from Klaviyo connect to first send

A step-by-step playbook to go from a fresh Locket workspace to a live, AI-generated campaign in under a day.

DK

Daniel Kim

Success Lead · May 21, 2026 · 8 min read

Playbook

You don't need a three-month rollout to see Locket in action. Here's the sequence we recommend for teams shipping their first campaign in 24 hours or less.

Hour 0-2: Setup

  • Create your workspace and pick a plan
  • Add your website: Sophei crawls and drafts your brand profile
  • Confirm brand voice (Sophei proposes, you approve)
  • Set your top marketing goal for the next 90 days

Hour 2-8: Connect + import

Connect Klaviyo (fastest) or upload a CSV. Historical events backfill in minutes; live events start streaming immediately.

Hour 8-24: First campaign

By hour eight, Sophei has a queue of proposed campaigns. Pick one, review the copy and audience, and ship it through Klaviyo. Track results in Locket by hour 24.

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