Product

Meet Sophei: the AI that thinks like your marketing team

Sophei is not a chatbot. She's a full marketing intelligence layer: reading signals, learning your voice, and shipping the next best action every day.

TL

The Locket Team

Product · June 14, 2026 · 6 min read

Sophei AI

Most AI marketing tools generate copy. Sophei decides what to say, who to say it to, and when, using evidence from your own customer data.

The four things Sophei does every day

  • Reads every new event from Klaviyo, Shopify, and your other sources
  • Refreshes customer profiles with updated signals and next-best-action
  • Proposes a ranked queue of emails, campaigns, and product picks
  • Generates the content (voice-locked to your brand) the moment you approve

You never wait on Sophei. She works overnight so your morning starts with a list of high-lift actions, each backed by the exact signals that triggered it.

It finally feels like our emails are talking to a person, not a list.

- Sasha O., CRM Lead
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