Product
Storefronts are the new landing page
Landing pages target campaigns. Storefronts target humans. Here's how personalized storefronts change conversion.
TL
The Locket Team
Product · April 14, 2026 · 6 min read
Storefronts
A landing page speaks to a segment. A Locket storefront speaks to one person, using their signals, their past purchases, and the exact products Sophei predicted they'd want.
When to use each
- Landing page: broad campaign to a segment of hundreds or thousands
- Storefront: high-value 1:1 outreach to VIPs, at-risk customers, or lapsed buyers
Storefronts cost more to run, but for the customers that matter most, they convert like nothing else on the market.
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