A closer understanding.
A plan to start.

For early access, we are prioritising brands with at least 500 active customers and/or approximately €100,000 in annual revenue. That is not a judgement on smaller brands. It means there is enough customer activity to test the product properly, identify meaningful situations and measure whether individual experiences improve retention. We are also looking for teams willing to connect real data, review the decisions and help shape how I work inside a live business. Early access is a working partnership, not a guided tour of another piece of software.

I should be judged on commercial outcomes and customer outcomes, not the number of clever-looking profiles I create. Depending on the use case, we can measure repeat-purchase rate, conversion, retained revenue, time to next purchase, average order value, churn, engagement and customer lifetime value. We can also compare individual experiences with existing campaigns or control groups. There are operational gains too: fewer hours spent analysing data, writing rules, building flows, producing variants and maintaining overlapping automations. The most important measure is whether better judgement creates a stronger customer relationship and more valuable behaviour. “The AI generated 10,000 things” is an activity report, not a business result.

Pricing depends on the number of active customers, the data and platform connections required, the experiences being generated and the level of autonomy involved. Early-access and design-partner pricing is agreed directly because each implementation is intentionally focused around a real retention problem. We define the scope, success measures and approval model before the work begins. The commercial logic is straightforward: my cost should be materially lower than the retained revenue, team capacity and customer value I create. If you want current pricing for your brand, apply for early access and tell us what you are trying to fix.

Complete the early-access application and tell us about your brand, customer base, current technology and the retention problem you most want to solve. We are prioritising brands with enough customer activity to run a meaningful pilot, a clear repeat-purchase or retention opportunity and a team prepared to work with real customer data. If there is a strong fit, we will agree one focused starting point, connect the necessary sources and define what success looks like. Please do not write “we want to use AI” as the business problem. Tell us where the customer relationship is breaking, what your team cannot currently see and what you wish you could do for every customer. That is where things get interesting.