Question 1

What is Sophei?

Accepted Answer

I am an AI Head of Retention.

I listen to what each customer does, what they say and what is happening around them. Then I work out what your brand should do next for that person.

That could mean creating an individual storefront, landing page, email campaign, offer or journey. It could also mean waiting, asking a better question or doing absolutely nothing.

Most retention platforms give your team tools to build segments, rules and flows. Your people still have to study the data, spot the opportunity, decide what to do and build the campaign. I do that thinking and the work that follows it, one customer at a time.

Your customers are already telling you who they are. I make sure that knowledge finally changes what they see.

Question 2

How is Sophei different from Klaviyo, Braze or Bloomreach?

Accepted Answer

Klaviyo, Braze and Bloomreach are powerful delivery and orchestration platforms. They help teams segment audiences, build flows and send campaigns.

They still need a human to decide the rules.

Someone has to decide that a customer belongs in a segment, choose the trigger, write the logic, build the journey and produce the content. The platform executes that instruction across a group of people.

I work one level above that. I interpret what is happening with an individual customer, decide what the brand should do and create the experience needed to act on that decision. I can then work with the systems you already use to deliver it.

Think of those platforms as the machinery. I provide the judgement.

Question 3

Is Sophei another personalisation engine?

Accepted Answer

No. Putting someone’s first name in an email and moving a product block around is not personalisation. It is mail merge wearing better clothes.

Traditional personalisation usually starts with a rule: if a customer viewed this, show them that. It reacts to an isolated behaviour and applies a predefined response.

I look at the wider situation. What did the customer buy? What have they said? What has changed? What are they trying to achieve? How reliable is the evidence? Is now actually the right moment to intervene?

Then I can shape the whole commerce experience around that answer, including the message, products, content, proof, offer, timing and next step.

I do not personalise a component. I decide what experience this person needs.

Question 4

Why can’t brands solve this with better segmentation?

Accepted Answer

Because a segment is still a group.

“VIP”, “lapsed buyer” and “women aged 35 to 44” may be useful labels for reporting. They do not explain why somebody stopped buying, what changed in her life or what would make your brand useful to her now.

Two customers can have identical purchase histories and need completely different things. One may be ready to buy again. One may have had a poor experience. One may be injured, pregnant, moving house, training for something or quietly losing interest. A segment flattens all of that into a spreadsheet column.

Segmentation helps brands manage audiences. I help brands make decisions about people.

Question 5

Why has this problem not been solved before?

Accepted Answer

Because no human team could do the job at the level the customer actually experiences it.

A retention team can study trends, create segments and build a finite number of journeys. They cannot read every conversation, connect every signal, reconsider every customer and create millions of individual experiences every day.

So the industry designed retention around what teams could operationally manage: campaigns, cohorts, rules and flows. The customer had to fit the system.

AI changes the economics of the work. My consumer-behaviour model gives that intelligence a disciplined way to interpret context, separate evidence from assumption and make a commercial decision.

For the first time, the Head of Retention job can actually be done customer by customer.

Question 6

What does Sophei mean by a customer’s “situation”?

Accepted Answer

A situation is the meaning created when several signals are understood together.

A running shoe purchase is a transaction. A support message about shin splints is a conversation. A marathon in three weeks is context. Separately, they sit in different systems and trigger very little. Together, they tell a clear story: this customer is injured, has an immediate goal and may need help before she needs another sales email.

I look for that meaning. I consider the customer’s behaviour, language, timing, goals, history and current context. I also consider what I know for certain, what I am inferring and how confident I should be.

The situation is what turns scattered data into a useful decision.

Question 7

What kinds of moments can Sophei identify?

Accepted Answer

Any moment where the available evidence suggests the relationship has changed or the customer may need something different.

That can include a new goal, a life event, a problem with a product, an emerging interest, hesitation before a purchase, a change in routine, declining engagement, growing loyalty, a replenishment need, a milestone or a reason to pause communication.

Some opportunities are commercial. Some are service-led. Some are about rebuilding trust. Some are simply a chance to make the customer feel understood before asking them to buy anything.

I am looking for the next useful decision, not the next available excuse to send a campaign.

Question 8

What information does Sophei use?

Accepted Answer

I can bring together information from across the customer relationship.

That includes purchases, refunds, products viewed, abandoned carts, email engagement, loyalty activity and repeat-purchase behaviour. It can also include the places where customers use actual words: support tickets, email replies, reviews, surveys, quizzes, direct messages, social comments and brand communities.

With the customer’s permission, a brand may also connect relevant external sources. A running brand, for example, could allow customers to connect Strava or Oura so their goals, activity and recovery context can inform the experience.

The point is not to collect every data point under the sun. You probably have enough data already. The point is to recognise which signals matter and use them when deciding what the customer should see next.

Question 9

What data do we need before we can use Sophei?

Accepted Answer

You do not need a perfect data warehouse, a pristine customer profile or twelve months of consultancy before I can be useful.

A brand can begin with a core source such as Shopify and add other systems over time. Purchase history, customer records and a small number of meaningful behavioural signals are enough to establish a factual baseline.

My understanding becomes richer as conversations, engagement and contextual sources are connected. The amount of data available also affects the confidence and complexity of the decisions I can make.

I would rather start with three reliable sources than thirty chaotic ones. More data is only helpful when it adds meaning.

Question 10

What happens when Sophei does not have enough information?

Accepted Answer

I say so.

I do not turn a thin trail of clicks into a dramatic psychological profile. If the evidence is limited, my confidence stays low and the action stays proportionate.

I may continue observing, recommend a safe baseline experience, ask for more information or decide there is no responsible action to take yet. I can still create a useful factual customer profile without pretending to understand motives I have not seen evidence for.

Uncertainty is part of good judgement. Pretending otherwise is how a customer looks at an email and thinks, “Who on earth do they think I am?”

Question 11

How does Sophei avoid making incorrect assumptions?

Accepted Answer

I separate what is known from what is inferred.

A purchase is a fact. The reason behind it may be an inference. A customer saying she is training for a marathon is strong evidence. One accidental click on a walking frame is not a new identity.

For every situation, I consider the available evidence, its reliability, how recent it is and whether different signals support or contradict one another. My confidence affects what I recommend and how boldly I act.

Brands also set boundaries around sensitive topics, claims, language, offers and actions. When the evidence is weak or the risk is high, I can wait, ask for clarification or do nothing.

Good retention is not knowing everything about a customer. It is knowing the difference between evidence and enthusiasm.

Question 12

Can Sophei decide that the best action is to do nothing?

Accepted Answer

Yes. Frequently.

Most marketing automation treats a signal as a trigger. Click equals email. Cart equals reminder. Silence equals discount. The machinery has noticed something, so naturally it feels compelled to make noise.

I make a decision first. Is the moment relevant? Is there enough evidence? Would an intervention be helpful? Could it feel intrusive, repetitive or wildly mistimed?

Sometimes the commercially intelligent choice is to wait. Protecting the relationship can be worth more than forcing one more campaign into the customer’s inbox.

Restraint is a retention strategy too.

Question 13

What is the Sophei Discovery Quiz?

Accepted Answer

The Discovery Quiz is a short, branded conversation that helps a customer explain what is happening, what progress would matter and what kind of support would be useful now.

It is not a product finder with more elegant buttons. Product preference can be part of the conversation when it improves the recommendation, but the main job is to understand the person’s current context, desired outcome, previous attempts, frustrations, constraints, motivation, readiness and preferred next step.

Those answers give Sophei enough evidence to create a useful first experience without pretending to know the customer’s entire life. The customer receives an immediate result, and, where profiling permission has been given, Sophei can prepare a private storefront for that browser session.

Question 14

What does Sophei create in a Discovery Launch Package?

Accepted Answer

Sophei prepares the complete reviewable starting point: the invitation, five to seven core questions, up to two relevant follow-ups, answer choices and meaningful scale labels, tailored outcomes, a safe fallback result, a starter storefront, and the logic connecting each answer to a useful storefront decision.

She also checks whether every question has a clear purpose, whether the conversation gathers the inputs the storefront needs, whether any path is too long or incomplete, and where confidence or safety is weak.

The result is a launch package, not a loose list of AI suggestions. Your team should normally be reviewing and refining a complete experience rather than designing the underlying system from scratch.

Question 15

What happens from the first brief to launch review?

Accepted Answer

Sophei begins with the workspace’s approved brand profile, voice, operating model, audience, offers, catalogue or capabilities, commercial goal and Brand Experience Kit. She uses that context to create one coherent draft rather than asking the team to assemble disconnected questions, rules, results and pages.

The draft then passes through deterministic readiness checks for question and strategy coverage, adaptive paths, fallback and storefront inputs, sensitive-data restrictions, the brand kit and privacy configuration. Sophei can repair safe content or coverage issues and explain what she changed.

The brand user reviews the draft’s brand-token preview, selects “Check rules” to inspect advisory outcome-rule diagnostics, and uses the respondent tester to check how saved answer sets resolve. This outcome QA is not run automatically and does not currently block “Go live”, so the brand must review it. The user can then refine the language or intent with Sophei and confirm the few decisions an AI should not make: asset rights, legal and privacy details, sensitive-category controls and publication. The complete public desktop and mobile experience becomes available after publication. Nothing becomes public until a person explicitly selects “Go live”.

Question 16

How are Discovery questions different from ordinary product quizzes?

Accepted Answer

Every question works backward from a decision the brand may need to make for the customer. A question should help Sophei understand the customer’s present situation, desired progress, previous attempts, blockers, trade-offs, motivation, confidence, readiness or preferred kind of support.

For a consumer brand, that might mean routines, the change somebody wants, what has not worked and how much guidance feels right. For a B2B brand, it may mean the current workflow, the measure of success, organisational constraints, decision process and implementation readiness.

Sophei treats the meaning she derives as a hypothesis supported by the customer’s answers. Contradictions and unknowns remain visible internally. She does not turn a quiz response into a diagnosis, a protected trait or proof that somebody intends to buy.

Question 17

How closely will the quiz match our brand?

Accepted Answer

The quiz uses an approved Brand Experience Kit: logo and optional background image, colour roles, a curated editorial, modern, humanist or technical typography preset, art direction, surface shape, spacing density and motion. The storefront handoff projects the approved brand name, logo and palette. Controlled presets keep the experience consistent and safe rather than accepting arbitrary CSS.

Sophei can extract and draft that kit from the approved brand context. A person must still confirm uncertain logo or image rights and the final visual direction before launch. When an asset is missing or cannot be used safely, Locket applies a curated fallback while retaining the approved colours and voice. The shipped experience does not load a custom brand font.

Question 18

Is the Discovery Quiz adaptive?

Accepted Answer

Yes, but predictably. Sophei may add up to two useful follow-up questions, and every path is validated before publication. The next question is selected by versioned, deterministic rules, not by a live model improvising while the customer is answering.

That makes the experience fast, resumable and auditable. It also means the route a customer actually saw can be replayed for support and quality checks without exposing private evidence mappings in the public quiz.

Question 19

What happens when somebody completes the quiz?

Accepted Answer

The customer receives a tailored result immediately. They do not wait for an AI call before the conversation feels complete.

If they gave explicit profiling permission, Sophei then interprets the consented evidence and prepares a session-personalised storefront in the background. The page can show when that storefront is ready. If the evidence is too thin or generation fails, the customer sees the approved starter storefront or a useful educational or no-action result instead of fabricated personalisation.

The storefront is private to the completing browser session. If the customer later chooses to identify themselves, Locket can retain the lineage back to that quiz session according to the brand’s configured privacy and retention rules.

Question 20

What is the difference between the starter storefront and a personalised storefront?

Accepted Answer

The starter storefront is the brand-approved safety net included in every Discovery Launch Package. It is useful without relying on a deep personal interpretation, so it can support anonymous visitors, low-confidence answers or a temporary generation failure during a valid session without inventing relevance.

A session-personalised storefront is prepared after completion only when the customer has given profiling permission and the evidence is strong enough to support a responsible response. Sophei uses what that person chose to share to decide the most useful message, content, products or services, proof, pace and next step. It may recommend a purchase, offer guidance, suggest waiting or present a no-action result.

Both experiences stay inside the approved Brand Experience Kit, catalogue, claims, offers and safety rules. Personalisation changes the relevance and hierarchy of the experience, not the truth of the brand.

When the private session expires, its storefront capability expires with it. The respondent must begin a new session; Locket does not promise continued access to either storefront through the expired capability.

Question 21

Does a customer need to provide an email address?

Accepted Answer

No. Email is optional for saving or sending the result and is not required for the immediate outcome or in-session storefront personalisation.

Profiling permission and marketing permission are separate choices. A customer can permit the quiz to personalise the current experience without agreeing to receive marketing. The opening notice, any sensitive-data acknowledgement and the brand’s privacy details remain explicit even when the consent experience is presented in a simpler, more brand-aligned way.

Question 22

Can Sophei build and improve the Discovery experience for us?

Accepted Answer

Yes. In the Quiz Studio, choose “Hand this draft to Sophei”, or ask her to create a Discovery Launch Package. She can inspect the current draft, build the first complete package, make it shorter, bring it closer to the approved brand voice, reduce sensitivity, strengthen B2B implementation-readiness questions, improve outcomes and repair evidence or storefront coverage after a meaningful edit.

Sophei works through governed Locket tools, so she can update the reviewable draft directly and report exactly what changed. She does not need to imitate a person clicking through every form field to do work the platform can perform more reliably through its own controls.

Question 23

What work can I delegate to Sophei?

Accepted Answer

You can ask Sophei to create the first complete Discovery Launch Package, inspect one or all saved drafts, explain the customer journey, check launch readiness, shorten the conversation, strengthen the brand voice, reduce sensitivity, improve B2B implementation-readiness questions, refine outcomes, improve the starter storefront or repair missing evidence and storefront coverage after an edit.

When you say “do it for me” or “take over this draft”, Sophei reads the saved draft, completes every safe draft change available through her governed tools, validates the result and returns the updated package for review. She should tell you the quiz title and ID she changed, what changed, what readiness issues remain and the shortest list of human approvals still required. If several quizzes could match, she asks you to choose the exact draft rather than guessing.

Sophei cannot see unsaved form edits. Save the draft before handing it over, or use the protected “Hand this draft to Sophei” action in Quiz Studio, which safely reconciles the saved version before she starts.

Question 24

Can Sophei take over the browser to finish the setup?

Accepted Answer

For the Discovery Quiz, Sophei can take over the substantive draft work inside Locket through her approved tools and open the Quiz Studio for review. She does not secretly control your local browser, read unrelated tabs or bypass a login, MFA prompt or CAPTCHA.

Selected external-platform workflows may offer a separate, visible secure browser session. In those cases you start the session, sign in directly with the provider, watch what Sophei prepares and approve the exact consequential change before it is saved. Availability is shown in the product; Sophei will not claim browser access when that controlled capability is not enabled.

Question 25

What still requires a person before the quiz can go live?

Accepted Answer

A person must approve the Brand Experience Kit and any uncertain asset rights, confirm the controller, privacy notice, retention and sensitive-data settings, review the respondent paths and outcomes, and explicitly choose “Go live”. Sophei cannot invent legal details or approve them on the brand’s behalf.

Published versions remain immutable for customers who already started them. Future edits create a new draft and, after human review, a new live version. That keeps Sophei responsible for the majority of the work without making the accountable decisions invisible.

Question 26

Does Sophei replace our Shopify store?

Accepted Answer

Not today. I work alongside it.

Your main ecommerce store remains where it is. I create private individual storefronts and landing pages on a dedicated brand subdomain. This keeps the generated experience separate from your core site structure and avoids filling your public website with thousands or millions of customer-specific pages.

Your team controls the brand system: the design, approved components, voice, products, claims, offers and commercial rules. I decide what this particular customer needs to see and generate the experience within those boundaries.

My longer-term direction reaches far beyond a retention layer. The immediate job is clear: make the customer knowledge you already have change the commerce journey now.

Question 27

What does an individual Sophei storefront contain?

Accepted Answer

Whatever is relevant to the situation and approved by the brand.

That may include products, educational content, customer stories, reviews, community conversations, routines, brand rituals, complementary services, partner products, an offer or a clear next step.

If a customer has shin splints and a marathon in three weeks, she does not need a generic grid of running shoes. She may need recovery guidance, suitable products, stories from other runners, expert content and a plan for getting back to training safely.

The page is assembled around the job the customer is trying to do. It is not a product recommendation widget stretched to full screen.

Question 28

Does every customer receive a completely different storefront?

Accepted Answer

Every storefront is generated for an individual customer and situation. That does not mean your brand identity is reinvented millions of times.

Your design system, approved components, product information, rituals, evidence, claims and commercial rules remain controlled and reusable. I select and shape what is relevant, determine the hierarchy and generate the message and journey for that person.

Two customers may receive some of the same ingredients. They should only receive the same experience when the evidence says they genuinely need the same thing.

Consistency belongs in the brand system. Relevance belongs in the customer experience.

Question 29

Can Sophei work with anonymous visitors, existing customers or both?

Accepted Answer

My deepest work begins when there is a trustworthy customer history to interpret. That makes known customers, members and subscribers the strongest starting point for retention.

Anonymous behaviour can still help shape an immediate experience, provided it is collected and used appropriately. The available evidence is naturally thinner, so my confidence and the level of personalisation should be more limited.

As identity and consent become established, I can connect more of the relationship and make richer decisions. I will not pretend an anonymous browser session tells me someone’s life story. One page view is a signal, not a personality.

Question 30

Can Sophei support millions of individual customers?

Accepted Answer

That is precisely the point.

The existing model of retention breaks at scale because every new segment, rule and journey adds more work for the team. Eventually, the brand has hundreds of overlapping automations and still speaks to customers in groups.

I am being built to interpret and act customer by customer. Deterministic processing establishes a reliable baseline for every customer. Deeper AI interpretation can then be applied where enough evidence exists and where the opportunity justifies it.

Scale should not force a brand to become less human. It should make individual judgement more valuable.

Question 31

Does Sophei automatically contact customers or publish storefronts?

Accepted Answer

Only when you have explicitly given me permission to do so.

I begin on probation. I listen, identify opportunities, explain my reasoning and create the work for your team to review. You can see who the experience is for, why I believe it is relevant, which evidence informed the decision and what I propose to publish or send.

As I prove my judgement, you can approve greater autonomy for specific actions, channels or risk levels. High-sensitivity decisions can always remain under human approval.

Autonomy is earned. No sensible company gives a new Head of Retention the keys on Monday morning and says, “Surprise us.”

Question 32

What control does our team retain?

Accepted Answer

All of the control that matters.

Your team defines the brand voice, visual system, approved claims, products, pricing rules, promotion policy, exclusions, sensitivities and publishing permissions. You decide which data sources I can access, what I can create and which actions require approval.

You can review the evidence behind a recommendation and correct my understanding. You can also protect principles that should never be traded for a short-term conversion.

I bring the capacity to think and act across every customer. Your company remains the authority on what the brand stands for and what it is prepared to do.

Question 33

How does Sophei protect customer data and privacy?

Accepted Answer

Privacy has to be designed into the decision, especially when customer conversations and contextual data are involved.

Brands control which sources are connected and what I am permitted to use. Customer-connected sources should only be accessed with appropriate permission. Access and actions should be limited to what is necessary for the agreed purpose.

Sensitive information also requires stricter rules than ordinary commerce data. A signal may be available and still be inappropriate to use in a marketing experience. I am designed to consider that boundary, apply sensitivity controls and escalate uncertain or higher-risk actions for human review.

Specific security, retention and compliance requirements are agreed during onboarding based on the brand, region, integrations and data involved. Privacy should never be reduced to “we had the data, so we used it.”

Question 34

How much work is required from our internal development team?

Accepted Answer

The principal technical work is connecting the systems I need to understand the customer and deliver the experience.

Once those connections are in place, your developers should not be building a new landing page every time I identify an opportunity. I generate the experience inside the approved brand system.

Where a direct integration is not available, controlled browser access may allow me to complete selected platform tasks for approval. Your team can decide exactly what I am allowed to do.

The aim is very simple: I should remove work from your team, not arrive with a six-month implementation plan and a charming new dashboard for everyone to ignore.

Question 35

How quickly can we get started?

Accepted Answer

That depends on the systems involved and the depth of the first use case. A focused pilot can begin with one core data source, one customer problem and a tightly controlled set of outputs.

The first stage is connection and observation. I establish customer baselines, learn the brand’s voice and rules, and start identifying situations worth reviewing. Your team then sees my reasoning and approves the first experiences.

More data sources, channels and autonomy can be added once the foundations are working. We do not need to boil your entire technology stack to prove whether I can create value.

During early access, onboarding scope and timing are agreed with each design partner.

Question 36

Is Sophei platform agnostic?

Accepted Answer

Yes. I am being built to work with the systems a brand already uses.

That can include ecommerce platforms, email and customer-engagement tools, support systems, loyalty platforms, communities and customer-data sources. A brand should not have to replace Shopify, Klaviyo, Braze or Customer.io before I can help.

Those platforms remain useful infrastructure. I add the judgement between the data and the delivery: what is happening, what should happen next and what needs to be created.

Over time, I will become a much broader customer and commerce platform in my own right. Retention comes first because it is where the decision gap is costing brands now.

Question 37

Can Sophei work across multiple countries, languages and storefronts?

Accepted Answer

Yes, provided the brand rules, product availability, legal requirements and language standards for each market are defined.

Translation alone is not enough. The same message, offer or cultural reference can land very differently across markets. I need to understand which products are available, what claims are permitted, how the brand speaks locally and when regional differences should change the experience.

Brands can set market-specific controls while retaining a shared global identity. The goal is locally relevant judgement without turning every country into a completely separate retention operation.

Question 38

Can agencies use Sophei across multiple client accounts?

Accepted Answer

That is part of the direction, with each client kept inside its own controlled workspace, data connections, brand system and permissions.

An agency could use me to identify opportunities, generate experiences and manage retention work across several brands without blending their customers, knowledge or creative rules.

The important distinction is ownership. Each brand remains in control of its customer data and approvals. The agency gains leverage and visibility without turning client strategy into one enormous shared prompt.

Agency access is not the first early-access use case, though it is absolutely on the map.

Question 39

Which brands is Sophei built for?

Accepted Answer

I am built for customer-led brands that have reached the point where mass retention is visibly costing them money.

The strongest fit is an ecommerce or membership business with a meaningful base of existing customers, repeat-purchase potential and customer information spread across several systems. The team usually knows there are valuable signals buried in support, reviews, communities and behaviour. They simply cannot turn all of them into action.

I am especially useful where the customer’s goal, routine, identity or changing circumstances affect what they need next. Beauty, wellness, fitness, health, fashion, food, education and specialist retail are natural starting points.

If every customer buys once and never has a reason to return, I will be magnificent company and an unnecessary hire.

Question 40

Do we need a certain number of customers or level of revenue?

Accepted Answer

For early access, we are prioritising brands with at least 500 active customers and/or approximately €100,000 in annual revenue.

That is not a judgement on smaller brands. It means there is enough customer activity to test the product properly, identify meaningful situations and measure whether individual experiences improve retention.

We are also looking for teams willing to connect real data, review the decisions and help shape how I work inside a live business. Early access is a working partnership, not a guided tour of another piece of software.

Question 41

How do you measure the impact of Sophei?

Accepted Answer

I should be judged on commercial outcomes and customer outcomes, not the number of clever-looking profiles I create.

Depending on the use case, we can measure repeat-purchase rate, conversion, retained revenue, time to next purchase, average order value, churn, engagement and customer lifetime value. We can also compare individual experiences with existing campaigns or control groups.

There are operational gains too: fewer hours spent analysing data, writing rules, building flows, producing variants and maintaining overlapping automations.

The most important measure is whether better judgement creates a stronger customer relationship and more valuable behaviour. “The AI generated 10,000 things” is an activity report, not a business result.

Question 42

Will Sophei replace our retention or lifecycle team?

Accepted Answer

I replace a large amount of the work that currently consumes them.

Today, talented retention people spend enormous amounts of time pulling reports, building segments, writing rules, briefing assets, duplicating campaigns and maintaining flows. That is operational capacity, not the highest use of their judgement.

I can interpret customers continuously and produce the individual work at a scale no team can reach manually. Your people move into the role they should have had all along: setting strategy, defining the brand’s standards, overseeing sensitive decisions and deciding where the business should go next.

The team becomes more powerful. The repetitive machinery becomes my problem.

Question 43

How is Sophei priced?

Accepted Answer

Pricing depends on the number of active customers, the data and platform connections required, the experiences being generated and the level of autonomy involved.

Early-access and design-partner pricing is agreed directly because each implementation is intentionally focused around a real retention problem. We define the scope, success measures and approval model before the work begins.

The commercial logic is straightforward: my cost should be materially lower than the retained revenue, team capacity and customer value I create.

If you want current pricing for your brand, apply for early access and tell us what you are trying to fix.

Question 44

How can we apply for early access?

Accepted Answer

Complete the early-access application and tell us about your brand, customer base, current technology and the retention problem you most want to solve.

We are prioritising brands with enough customer activity to run a meaningful pilot, a clear repeat-purchase or retention opportunity and a team prepared to work with real customer data.

If there is a strong fit, we will agree one focused starting point, connect the necessary sources and define what success looks like.

Please do not write “we want to use AI” as the business problem. Tell us where the customer relationship is breaking, what your team cannot currently see and what you wish you could do for every customer. That is where things get interesting.

Questions worth asking before you hand retention to AI.

Understanding Sophei

Data and Intelligence

Discovery Quiz

Experiences and Storefronts

Control, Safety and Privacy

Platforms and Operations

Commercial Fit and Results

Bring us the retention problem your stack keeps missing.